I previously wrote about Yell in an article in 2010 lamenting the corperate fools in charge who were running the famous directory business into the ground, turning a £5bn market valuation to £4m in a little under 5 years. (Although, possibly to call them fools is not appropriate because as usual, these corperate types take their stock options, high salaries and seemingly carry no responsibility when their mismanagement railroads` the business.)

A replublished article first published in 2010.

Website designers in Kent, UK have responded to some of Yell`s marketing tactics trying to sign up new clients. The local Kent firms say that Yell`s marketing teams have been claiming “a special relationship with Google” in phone cold calling in its efforts to win new business. Such claims to clients are misleading and unhelpful. The Kent business has a recorded transcript of the telephone calls and is alarmed at the wording being used.